20 January 2016

The benefits of using SMS to communicate with your customers

There are many good reasons to use SMS to communicate with your customers, here are just a few.

The benefits of using SMS

SMS is Personal. It goes straight to the recipient’s mobile phone. The message is literally delivered directly into their hand.
Real-time two-way SMS communication. Receive replies to your bulk SMS messages.
An SMS message can reach a customer wherever they are.
You can get your message out efficiently to the required group.
You can send individual messages or group messages.
If the cellphone is off or out of signal range, the message will arrive at the recipients phone if it is switched on or receives signal within 48 hours of sending.
SMS can be stored for use at a later stage.
SMS can be forwarded.
SMS can be easily tracked using the delivery reports. You are able to see which messages were delivered to which mobile numbers.
SMS messages can be scheduled to go out at a certain date and time.
Your message gets across in 160 characters or less. Short and sweet.
You can send bulk SMS messages from your computer.
Reliable delivery to over 800 networks in more than 200 countries.

Email/computer is not always readily available.
A client/customer will almost always have their cellphone on them. The chances the recipient receiving and reading the message is very high.
People are more likely to receive and read an SMS than an email.
More people have access to a cellphone than they do the internet.
Cellphones do not have a spam box. Many emails are “lost” because of the junk mail filter.