Email, IM or bulk SMS, Which is your ideal marketing tool?

A winning marketing solution is one that conveys your messages dependably, at a moderate cost, and with as little hassle as possible.Here, we'll investigate three of the most prominent approaches to do this : email, Instant Messaging (IM) services and SMS marketing. Each of these has its advantages and disadvantages, and understanding them will offer you some assistance with deciding which to use to meet your Marketing objectives.



Email
Email can be stored for long periods of time and is easily searchable. Before sending a marketing email, ask yourself whether the customer will need the information in the future. If the answer is yes, choose email.
The downside to email is that it isn’t always opened immediately. For example, if you send an email late in the afternoon, it may only be read hours later – or even the next morning. Moreover, you’re often competing with high priority work-related or personal mails.
Email should therefore be used for messages or information that isn’t time sensitive – things like booking confirmations, special offers and invoice information. It obviously wouldn’t be the first choice for messages that need urgent attention – for example, to let someone know that a food delivery or taxi has arrived.
Another disadvantage of email is that it can be filtered into a junk or spam folder, or marked as spam by recipients.

Instant messaging
There’s no denying this is one of the fastest forms of communication – the word “instant” is in the name. It can be an extremely effective tool for internal communication but it may not be appropriate for customer engagement if these accounts aren’t constantly monitored.
The major advantage of IM is that it’s delivered immediately if the recipient is online. A back-and-forth conversation can commence right away, allowing for immediate resolution.

The drawback to IM is it requires both the sender and recipient to have an app installed before conversations can take place. It can also be intrusive. Messages pop up on a screen, sometimes accompanied by audible alert tones. This can be disruptive or annoying for customers, particularly if they’re at work.

Bulk messaging
SMS may have recently turned 21, but there’s a reason marketers love it. It’s affordable and easy to use, but there’s more to it than that. The majority of people have their phones with them most of the time, so SMS offers the greatest likelihood of your message being read.
Research has shown 90% of people open SMS messages within three minutes of receiving them. In addition, SMS has an open rate of 98%, far higher than any other form of marketing communication.

The start of a new year is the ideal time to revisit your marketing strategy. If you’re looking for the most effective way to reach your customers in 2016, we’re here to help.  



So which option should you choose? If you’re looking for a solution that offers high open rates, reliable delivery of time-sensitive messages, and is easy to implement, YOURSMSZONE is your best bet. 
you can get started in minutes with yoursmszone. 

Explore our SMS solutions and Contact us today to learn more or discuss how SMS marketing can help your brand on 08139260994 or email us at info@yoursmszone.com

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