Why Hiring a Social Media manager for your Business is Essential

When you find yourself spending most of your time on social media instead of your core business functions, it may be time to consider hiring a dedicated social media manager. Am writing personally on reasons to hire a social manager based on my interaction with client who get busy to handle SMS marketing and that also spread to their optimum interaction on social feed.

Hiring a social manager who can take up the responsibility of monitoring the Business side, awareness creation, brand process and marketing side on social media will be a great help if he or she will handle your SMS marketing also for you.

Amie Marse, founder of Content Equals Money, says, “We hired a dedicated SM because we knew that social media needs consistent nurturing. You can't spend five hours one week and disappear. And, with a growing business, any day (or week) can be fully consumed with putting out fires.” Likewise, Christina Daves of CastMedic Designs says she finally made the decision to hire a social media manager when she realized she simply didn’t have the time to keep up with maintaining the company’s social presence across multiple channels. In both cases, these companies found the decision well worth it once they found a candidate who was both qualified and a good match for their respective businesses.

Let take a look at the pros and cons of hiring a dedicated social media strategist for your Business this season according to americanexpress.com.

Pros

You’ll have a consistent voice across all networks, compared to having multiple staffers manage different accounts.
A social media manager will bring prior experience and ideas for enhancing your social presence.
You’ll save yourself time to dedicate to core business activities.
A full-time staffer will be able to delve fully into social networking, interacting with followers and participating more frequently in discussions. You may even be able to increase the number of social channels you’re utilizing.

Cons

You may have to train a candidate to familiarize her with your industry or business.
You’ll have less control over your personal or company voice, although you can provide voice and style guidelines to candidates.
You’ll be paying a salary and benefits package to a full-time employee, or at least paying a monthly stipend to a contractor or agency.

What to Look For

If you’re ready to take the plunge and hire a dedicated professional to handle your company’s social media strategy, here are a few things to consider when looking for qualified candidates:

Look for candidates with a genuine interest and passion for both social media and your industry, or at least familiar enough to be able to adapt easily to your company’s style and tone.
Shih suggests looking for candidates with at least a basic understanding of psychology. “Successful social media involves, ultimately, understanding what message will resonate with your customers, and psychology is your ticket to fruitful engagement," he says.
Ask for evidence of past success. Has the candidate grown one or more Twitter accounts to thousands of followers or run a successful Facebook contest?
Seek candidates with creativity. The best candidates come to the table excited to present their ideas for enhancing engagement and growing your social presence. Ask for a proposal outlining the candidate’s plan of attack.

When you’ve hired someone, be thorough with initial communication. Marse advises creating a voice and style document that provides a framework for understanding how your company likes to communicate with its customers. Marse says over-communication at the beginning of this relationship is the key to a successful transition. If you opt to assign social media management to an existing employee, look for someone who’s enthusiastic about the role and has ideas for growing your audience.

We at yoursmszone.com are interested in seeing your Business succeed this year. You can speak with us if considering hiring a social media strategist. we have dedicated staff and professional, trained with great portfolio who are available to assist.

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However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves. They notice their colleagues, peers, friends, children & family have jumped on board, on a more personal level. But, what so many of them fail to see, is that their present and future customers have jumped on for a ride too! - See more at: http://www.socialmediatoday.com/content/5-reasons-you-need-social-media-manager#sthash.Q1KY5Omy.dpuf