7 important rules your SMS message should follow

09 March 2016

7 important rules your SMS message should follow

Posted By: Wednesday, March 09, 2016 Leave a Reply


Not all text messages are created equal. If you hope to achieve the impressive response and conversion rates SMS marketing is known for, it pays to remember a few golden rules when writing your SMS marketing messages. - See more at: file:///C:/Users/Alabi/Documents/SMSZONE/How%20To%20Write%20Better%20SMS%20Marketing%20Messages%20(Plus%20Free%20Templates)%20-%20Salmat.htm#sthash.LOIRxots.dp

Not all text messages are created equal. If you hope to achieve the impressive response and conversion rates SMS marketing is known for, it pays to remember a few golden rules when writing your SMS marketing messages. 
 Picking from SMS templates that have been proven to get results for popular types of marketing campaigns; If you want to write your own, here are some simple yet important rules that every SMS message should follow



Not all text messages are created equal. If you hope to achieve the impressive response and conversion rates SMS marketing is known for, it pays to remember a few golden rules when writing your SMS marketing messages. - See more at: file:///C:/Users/Alabi/Documents/SMSZONE/How%20To%20Write%20Better%20SMS%20Marketing%20Messages%20(Plus%20Free%20Templates)%20-%20Salmat.htm#sthash.LOIRxots.dpuf
Not all text messages are created equal. If you hope to achieve the impressive response and conversion rates SMS marketing is known for, it pays to remember a few golden rules when writing your SMS marketing messages. - See more at: file:///C:/Users/Alabi/Documents/SMSZONE/How%20To%20Write%20Better%20SMS%20Marketing%20Messages%20(Plus%20Free%20Templates)%20-%20Salmat.htm#sthash.LOIRxots.dpu
  • Tell them who you are

Conversations are built on context. You need to introduce context into your SMS by telling them who you are. Do this early on, either by changing the sender name so they can see who it’s from before they open the text, or by adding into the text copy itself. Never assume your recipient will know who the text is from.

READ ALSO: 3 Mistakes to avoid when sending Text Messages to Customers

  • Don’t Use Txt Spk

With only 160 characters to play with, it’s tempting to talk in text speak to save valuable real estate. While some of your target audience won’t mind, many more will be infuriated by it. Text speak may also confuse your recipients and result in the message not being understood correctly. Lastly, it can project an unprofessional image for your brand.

  • Keep it focused

Simplicity is the golden rule of marketing. In fact, even if you had more than 160 characters, we would advise you to keep your message simple. Only include one offer per message and make sure it is clear and succinct. Know your target audience and speak directly to them. Only include the details that matter; if they need to keep and show the text to receive the offer, tell them. If they have to call, give them the phone number.

  • Start with an attention grabber

Find something that will engage your customer from the outset and compel them to read on. This could be a single word or simple phrase such as “NEWS”, “MEMBER DEAL!” or “OFFER”. Use capital letters for your attention grabber to give it maximum impact.

RECOMMENDED: The Four Scams on Facebook that is Spreading like Fire

  • End with a strong Call to Action

The call to action is a critical part of your SMS message. It tells the recipient what you want them to do – be it “visit the website” or “call us now”. The key to a strong call to action is simple, direct and commanding wording.

  • Promote exclusivity

Your subscribers have given you permission to contact them, so reward them by making them feel part of an exclusive club. The language you use can promote exclusivity – for example “when you show this text” and “Member special!” makes customers think that this SMS promotion is only available to those that subscribed to receive your text messages.

  • Make it urgent

Leverage the instantaneous nature of text messaging and add urgency to your campaign. By adding a fixed date on which the promotion ends, you will compel people to act now, while also ensuring the business sees results quickly.

Your target audience, previous campaigns, the type of promotion and even the economic climate may change the way you write your SMS messages. As with any marketing, the best way to find out what works for your brand and customers is to experiment with the wording of your messages and track the results. Only change a small aspect of the SMS message each time, so you can identify exactly what gets a better response.

Finding the right messages to engage your target audience will take time and lots of experimentation. But by following the best practices above, you can start seeing results faster.

For more best practice tips for creating an SMS marketing campaign, check out our article on 5 Tips for Sending Text Messages for Effective SMS Marketing

. Ready to start your campaign or want to speak to the experts? Contact YOURSMSZONE-Network today.
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1. Tell them who you are

Conversations are built on context. You need to introduce context into your SMS by telling them who you are. Do this early on, either by changing the sender name so they can see who it’s from before they open the text, or by adding into the text copy itself. Never assume your recipient will know who the text is from.

2. Don’t Use Txt Spk

With only 160 characters to play with, it’s tempting to talk in text speak to save valuable real estate. While some of your target audience won’t mind, many more will be infuriated by it. Text speak may also confuse your recipients and result in the message not being understood correctly. Lastly, it can project an unprofessional image for your brand.

3. Keep it focused

Simplicity is the golden rule of marketing. In fact, even if you had more than 160 characters, we would advise you to keep your message simple. Only include one offer per message and make sure it is clear and succinct. Know your target audience and speak directly to them. Only include the details that matter; if they need to keep and show the text to receive the offer, tell them. If they have to call, give them the phone number.

4. Start with an attention grabber

Find something that will engage your customer from the outset and compel them to read on. This could be a single word or simple phrase such as “NEWS”, “MEMBER DEAL!” or “OFFER”. Use capital letters for your attention grabber to give it maximum impact.

5. End with a strong Call to Action

The call to action is a critical part of your SMS message. It tells the recipient what you want them to do – be it “visit the website” or “call us now”. The key to a strong call to action is simple, direct and commanding wording.

6. Promote exclusivity

Your subscribers have given you permission to contact them, so reward them by making them feel part of an exclusive club. The language you use can promote exclusivity – for example “when you show this text” and “Member special!” makes customers think that this SMS promotion is only available to those that subscribed to receive your text messages.

7. Make it urgent

Leverage the instantaneous nature of text messaging and add urgency to your campaign. By adding a fixed date on which the promotion ends, you will compel people to act now, while also ensuring the business sees results quickly.

Your target audience, previous campaigns, the type of promotion and even the economic climate may change the way you write your SMS messages. As with any marketing, the best way to find out what works for your brand and customers is to experiment with the wording of your messages and track the results. Only change a small aspect of the SMS message each time, so you can identify exactly what gets a better response.

Finding the right messages to engage your target audience will take time and lots of experimentation. But by following the best practices above, you can start seeing results faster.

For more best practice tips for creating an SMS marketing campaign, check out our article on 5 Ways to Kickstart Your SMS Marketing. Ready to start your campaign or want to speak to the experts? Contact Salmat’s MessageNet today.
- See more at: file:///C:/Users/Alabi/Documents/SMSZONE/How%20To%20Write%20Better%20SMS%20Marketing%20Messages%20(Plus%20Free%20Templates)%20-%20Salmat.htm#sthash.LOIRxots.dpuf

1. Tell them who you are

Conversations are built on context. You need to introduce context into your SMS by telling them who you are. Do this early on, either by changing the sender name so they can see who it’s from before they open the text, or by adding into the text copy itself. Never assume your recipient will know who the text is from.

2. Don’t Use Txt Spk

With only 160 characters to play with, it’s tempting to talk in text speak to save valuable real estate. While some of your target audience won’t mind, many more will be infuriated by it. Text speak may also confuse your recipients and result in the message not being understood correctly. Lastly, it can project an unprofessional image for your brand.

3. Keep it focused

Simplicity is the golden rule of marketing. In fact, even if you had more than 160 characters, we would advise you to keep your message simple. Only include one offer per message and make sure it is clear and succinct. Know your target audience and speak directly to them. Only include the details that matter; if they need to keep and show the text to receive the offer, tell them. If they have to call, give them the phone number.

4. Start with an attention grabber

Find something that will engage your customer from the outset and compel them to read on. This could be a single word or simple phrase such as “NEWS”, “MEMBER DEAL!” or “OFFER”. Use capital letters for your attention grabber to give it maximum impact.

5. End with a strong Call to Action

The call to action is a critical part of your SMS message. It tells the recipient what you want them to do – be it “visit the website” or “call us now”. The key to a strong call to action is simple, direct and commanding wording.

6. Promote exclusivity

Your subscribers have given you permission to contact them, so reward them by making them feel part of an exclusive club. The language you use can promote exclusivity – for example “when you show this text” and “Member special!” makes customers think that this SMS promotion is only available to those that subscribed to receive your text messages.

7. Make it urgent

Leverage the instantaneous nature of text messaging and add urgency to your campaign. By adding a fixed date on which the promotion ends, you will compel people to act now, while also ensuring the business sees results quickly.

Your target audience, previous campaigns, the type of promotion and even the economic climate may change the way you write your SMS messages. As with any marketing, the best way to find out what works for your brand and customers is to experiment with the wording of your messages and track the results. Only change a small aspect of the SMS message each time, so you can identify exactly what gets a better response.

Finding the right messages to engage your target audience will take time and lots of experimentation. But by following the best practices above, you can start seeing results faster.

For more best practice tips for creating an SMS marketing campaign, check out our article on 5 Ways to Kickstart Your SMS Marketing. Ready to start your campaign or want to speak to the experts? Contact Salmat’s MessageNet today.
- See more at: file:///C:/Users/Alabi/Documents/SMSZONE/How%20To%20Write%20Better%20SMS%20Marketing%20Messages%20(Plus%20Free%20Templates)%20-%20Salmat.htm#sthash.LOIRxots.dpuf

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