Achieving the impressive responses and conversion rates is the best deal for any Business person and this is highly gathered when SMS marketing is rightly apply. Not all text messages are created
equal but it pays to remember a few golden rules when writing
your SMS marketing messages.
An SMS marketing campaign is all
about the words. No images, no videos nor clever graphics. Simply words. So you
need to take the time to find the right words to engage the recipient and drive
them to action all in 160 characters.
READ ALSO: Email, IM or bulk SMS, Which is your ideal marketing tool?
READ ALSO: Email, IM or bulk SMS, Which is your ideal marketing tool?
As with any marketing campaign, there is no one-size-fits all; every brand and target audience requires a unique approach.
That said, there are SMS templates
proven to get results for popular types of marketing campaigns: let check this out
No-Fuss
Discount SMS
“YY SALE: Get __ off your next purchase
of __. Show this SMS to redeem. Expires 1/4/13.”
“Get 10% off any bottle of red when you shop at YY. Show SMS to redeem. Expires 1/4/13”
“Get 10% off any bottle of red when you shop at YY. Show SMS to redeem. Expires 1/4/13”
Exclusive Gift SMS
“Member special: Get ____ when you buy more than ____ when you shop at our city store. Expires 1/4/13.”
“YY Member Special: Get a $10 voucher when you buy more than $50 worth of wine. Show SMS to redeem. Expires 1/4/13”
Exclusive
Discount SMS
“Special offer from YY – Get _____
when you buy ____. Show SMS to redeem. Expires 1/4/13”
“YY Member Special: Get 10% off when you buy more than $50 worth of wine. Show SMS to redeem. Expires 1/4/13”
“YY Member Special: Get 10% off when you buy more than $50 worth of wine. Show SMS to redeem. Expires 1/4/13”
Get a Freebie SMS
“Special offer for YY members: Get
_____ when you buy ____. Show SMS to YY staff to redeem. Expires 1/4/13”
“Special offer for YY members: Get one free bottle of red when you buy 3. Show SMS to YY staff to redeem. Expires 1/4/13”
“Special offer for YY members: Get one free bottle of red when you buy 3. Show SMS to YY staff to redeem. Expires 1/4/13”
Direct to Website SMS
“Get _____when you buy ____ from YY.
Sign up here: http://................... Expires 1/4/13”
“YY Discount offer: Get one free bottle of red when you buy 3. Sign up here: http://.............. Expires 1/4/13”
“YY Discount offer: Get one free bottle of red when you buy 3. Sign up here: http://.............. Expires 1/4/13”
WHAT MAKES THIS TEMPLATE WORKS?
Notice in each template that there’s
an attention grabber, the offer is clear and concise, and there’s a strong
call-to-action. These are three essential elements that drive a response from
the recipient. Each text also provides a sense of exclusivity and urgency,
which adds to the conversion rates.
Finding the right messages to engage your target audience will take time and lots of experimentation. But by following the best practices above, you can start seeing results faster.
Ready to start your campaign or want to speak to the experts? Contact yoursmszone today.
Finding the right messages to engage your target audience will take time and lots of experimentation. But by following the best practices above, you can start seeing results faster.
Ready to start your campaign or want to speak to the experts? Contact yoursmszone today.
![NG-[C:G.Msho,B:Allbrand,Wk:0916,Dim:336X280]:Casual_Shoes](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_ughQToxq7YN2itpdal6SmFag6UIGe4_FmyWIi0Y8oqV-3RAffrBuxtKPFVwhDpR9gl5bp3kTuYX2_ac0wJ2XbrsByvOuqHOK2L1ewWOyVbv8EtZdRLJTpHDm5oU6FjCJxbsBfAqBs_KhlR44PSLVfUS2PA6QVa8ksSXyhs60oPfLSFuYw4=s0-d)
0 comments:
Post a Comment